During the holidays, TV and social media is oversaturated with festive holiday ads. That's why we wanted to grab beauty lovers in a different way, by dropping them into cliffhangers of their favorite TV and movie genres and prove to them that nothing matters when everything is 20% off at Sephora.

Not even betraying your best friend at the elimination ceremony, or confessing your love for your long, lost childhood crush.

Directed by Christine Yuan.